• Overview
  • Asia Pacific

Unlocking industrial data for AI: Microsoft partners with leading connectivity providers

Date: 5/8/2024 12:00:00 AM

Microsoft is partnering with leading industrial connectivity partners Advantech, PTC, and Softing to unlock industrial data for AI and accelerate digital transformation for industrial customers leveraging Azure IoT Operations through Azure’s adaptive cloud approach.   

We are committed to empowering customers to achieve more with their data and unlocking new insights and opportunities across the industrial ecosystem. This includes overcoming the challenges of proprietary interfaces and data models from an array of industrial assets on the factory floor. We believe that the key to addressing those challenges is enabling data to flow consistently and securely to the people and places where it’s needed to drive collaboration and better decision-making, leveraging open standards like OPC UA and MQTT. This is why we are working closely with our connectivity partners, who play a vital role in bridging the gap between legacy or proprietary assets and our standardized edge interfaces. They provide data translation and normalization to open, standardized data models across heterogeneous environments.   

The adaptive cloud approach brings just enough Azure and its capabilities to any environment, from the factory floor to both 1st party and 3rd party cloud infrastructure, using Kubernetes and other open technologies. We enable interoperability and integration across diverse edge devices and applications, providing a single control and management plane using Azure IoT Operations (Preview), enabled by Azure Arc. We aim to unify siloed teams, distributed sites, and sprawling systems and to provide our customers with an open, interoperable, and secure Industrial IoT platform that can scale to meet their current and future needs quickly.   

We are leveraging leading solutions from our connectivity partners Advantech, PTC, and Softing to achieve the necessary frictionless data flow that our customers need. Each connectivity partner is integrated with Azure IoT Operations to enable data interoperability and management across the industrial edge and cloud.  

Advantech is a leader in Industrial IoT, providing comprehensive system integration, hardware, software, and customer-centric design services. Their iFactory solution offers device-to-cloud visibility and a strong hardware-led connectivity story. Advantech has integrated their iFactory solution with Azure IoT Operations, enabling data flow from their edge devices and applications to Azure. They are also exploring to build an Akri connector for LoRaWAN, enabling an integration with Azure Resource Manager and benefiting from Azure's security, monitoring, and management features.

“Azure IoT Operations offers a highly flexible approach to swiftly onboard IoT assets within the same network hierarchy. Data from devices can be easily captured using Akri discovery plugins and visualized in Grafana for user consumption. With the Azure AIO solution stack, our customers can seamlessly transition to a digital operational environment with success.” – Ihen Tsai, Product Manager of WISE-iFactory, Advantech ​

PTC Kepware is a premier provider of industrial connectivity software, and their solutions access data from virtually any device – legacy or modern – and seamlessly and securely move the data to other OT and IT software applications. Their flagship product, Kepware+, enables secure and reliable data transfer between industrial assets and Azure IoT Operations, leveraging MQTT and OPC UA. Customers can ingest, process, and publish OPC UA data to services such as Azure Data Explorer or Microsoft Fabric, and can leverage Microsoft’s AI capabilities.

“PTC is proud of our long collaboration with Microsoft to accelerate digital transformation for industrial companies with our portfolio of manufacturing solutions. The announcement of Azure IoT Operations marks a significant milestone in empowering companies to leverage data for innovation and heightened efficiency. Together, PTC Kepware+ and Azure IoT Operations seamlessly and securely integrate to access, normalize, and process asset data at the edge and derive insights in the cloud.” – Ted Kerkam, Senior Director of Product Strategy, PTC Kepware

Softing is a leading provider of industrial connectivity. Their edgeConnector, edgeAggregator and dataFEED OPC Suite family of products offer access to process and machine data in PLCs from various vendors such as Siemens, Rockwell, Schneider, Beckhoff, Mitsubishi, Fanuc, Omron, and more. Softing has integrated their connectivity product portfolio with Azure IoT Operations, enabling data flow from OT assets via open standards OPC UA and MQTT. This allows customers to send their asset data to services such as Azure Data Explorer or Microsoft Fabric, and they can leverage Microsoft’s AI capabilities.

“Our customers require standards-based and scalable machine connectivity for their Industrial IoT solutions. Microsoft’s adaptive cloud approach supports Kubernetes, MQTT and OPC UA on edge level, so we can offer a seamless integration of our dataFEED products into the Azure platform meeting our customers' critical requirements regarding connectivity and efficient operation.”  – Thomas Hilz, Managing Director at Softing Industrial Automation GmbH

Engage with Microsoft on our adaptive cloud approach and data connectivity

We believe when working together across a robust partner ecosystem, Microsoft can deliver the best possible solutions to our customers and help them realize the full potential of their data across the industrial edge and cloud. We are also committed to supporting open standards and protocols and providing a single management and control plane, to enable a seamless and secure data flow from assets to the cloud.

To learn more, visit the Microsoft booth at Hannover Messe (Hall 17, Stand G06) from April 22-26.  We invite you to come see us and our partners, and we will be showcasing our connectivity partner solutions. You can learn more about our adaptive cloud approach and discuss your Industrial IoT opportunities with our experts.

We hope to see you there!


Written by Fabian Frank from Microsoft

Original published on the Microsoft Tech Community:  https://techcommunity.microsoft.com/t5/internet-of-things-blog/unlocking-industrial-data-for-ai-microsoft-partners-with-leading/ba-p/4117877 

© 1983-2026 Advantech Co., Ltd.

Privacy Policy

chatbot icon
View All
Featured Products
  • ECOWatch HOT

    Energy Management Platform for Energy Analysis, EnPI Optimization, and Energy Savings

  • EdgeHub HOT

    IoT Device Management, a New Advantech Hardware Specification​

  • IoTSuite HOT

    Industrial IoT Platform for Scalable Data Integration and Application Development

  • OEE+ NEW

    Production Performance and OEE Optimization

  • PHM (Prognostics and Health Management) HOT

    Machine health and failure risk forecasting for proactive machine management

  • VisionSense HOT

    Comprehensive AI-Powered Computer Vision Solution for Facial, People, and Object Analysis.

  • WEDA (WISE-Edge Developer Architecture) NEW

    Empowering scalable edge AI development and intelligent orchestration.

Free Trial
  • EdgeHub HOT

    IoT Device Management, a New Advantech Hardware Specification​

  • WEDA (WISE-Edge Developer Architecture) NEW

    Empowering scalable edge AI development and intelligent orchestration.

APIs
  • DataInsight

    Extends IoTSuite, integrating multi-source heterogeneous business data to power analytics-driven decision-making.

  • WEDA (WISE-Edge Developer Architecture) NEW

    Empowering scalable edge AI development and intelligent orchestration.

IoT Data Platform
  • IoTSuite HOT

    Industrial IoT Platform for Scalable Data Integration and Application Development

  • Ubuntu Pro for Devices

    Ubuntu Pro for Devices is a one-time license to get 10 year LTS security maintenance for the main operating system and additionally 25000+ open-source packages in Ubuntu Main and Universe repository.

Developement Framework
  • WEDA (WISE-Edge Developer Architecture) NEW

    Empowering scalable edge AI development and intelligent orchestration.

Data Management & Analysis
  • CarbonR

    Carbon Management and Reporting Platform Aligned with ISO 14064 and ISO 14067

  • CountingBI

    Comprehensive Retail Store Traffic Analytics Platform

  • DataInsight

    Extends IoTSuite, integrating multi-source heterogeneous business data to power analytics-driven decision-making.

  • ECOWatch HOT

    Energy Management Platform for Energy Analysis, EnPI Optimization, and Energy Savings

  • EdgeHub HOT

    IoT Device Management, a New Advantech Hardware Specification​

  • EdgeLink

    A middleware allows data to be rapidly integrated and transmitted to multiple cloud platforms and third-party systems.

  • IoT Edge

    Deploy industrial IoT platforms on edge devices for device networking and edge computing

  • IoTSuite HOT

    Industrial IoT Platform for Scalable Data Integration and Application Development

  • OEE+ NEW

    Production Performance and OEE Optimization

  • OEEnergy

    Production and Energy Cost Analysis for Manufacturing

  • SignageBI

    Digital Signage Analytics and Visualization Platform

  • WebAccess/SCADA

    Automate data acquisition, visualization, and security effortlessly with WebAccess/SCADA

Agentic AI
  • DataInsight

    Extends IoTSuite, integrating multi-source heterogeneous business data to power analytics-driven decision-making.

  • PHM (Prognostics and Health Management) HOT

    Machine health and failure risk forecasting for proactive machine management

  • WEDA (WISE-Edge Developer Architecture) NEW

    Empowering scalable edge AI development and intelligent orchestration.

Vision AI
  • CountingBI

    Comprehensive Retail Store Traffic Analytics Platform

  • iVideOR Solution

    iVideOR Solutions for video integration in the operating room

  • VisionSense HOT

    Comprehensive AI-Powered Computer Vision Solution for Facial, People, and Object Analysis.

ESG & Sustainability
  • CarbonR

    Carbon Management and Reporting Platform Aligned with ISO 14064 and ISO 14067

  • ECOWatch HOT

    Energy Management Platform for Energy Analysis, EnPI Optimization, and Energy Savings

  • HVAC

    HVAC energy optimization: Monitor, analyze, and optimize HVAC system performance and energy efficiency in real time.

Digital Twin
  • IoTSuite HOT

    Industrial IoT Platform for Scalable Data Integration and Application Development

Operations & Management
  • DeviceOn

    Easy-to-use interface, you can monitor the health status of each device, take real-time actions, troubleshoot problems.

  • EdgeView

    Industrial Visualization Tool for SCADA and IoT Applications

  • IoT Edge

    Deploy industrial IoT platforms on edge devices for device networking and edge computing

  • OEE+ NEW

    Production Performance and OEE Optimization

  • PHM (Prognostics and Health Management) HOT

    Machine health and failure risk forecasting for proactive machine management

  • VisionSense HOT

    Comprehensive AI-Powered Computer Vision Solution for Facial, People, and Object Analysis.

  • WebAccess/CNC

    CNC Monitoring and Connectivity Platform for Smart Manufacturing

  • WebAccess/SCADA

    Automate data acquisition, visualization, and security effortlessly with WebAccess/SCADA

Device & Remote Management
  • DeviceOn

    Easy-to-use interface, you can monitor the health status of each device, take real-time actions, troubleshoot problems.

  • EdgeHub HOT

    IoT Device Management, a New Advantech Hardware Specification​

  • EdgeLink

    A middleware allows data to be rapidly integrated and transmitted to multiple cloud platforms and third-party systems.

  • IoT Edge

    Deploy industrial IoT platforms on edge devices for device networking and edge computing

  • iWard

    The Frictionless Clinical Communication & Collaboration Platform that helps hospitals coordinate inpatient care, respond faster, and bring critical information together without adding complexity.

  • Ubuntu Pro for Devices

    Ubuntu Pro for Devices is a one-time license to get 10 year LTS security maintenance for the main operating system and additionally 25000+ open-source packages in Ubuntu Main and Universe repository.

  • WebAccess/SCADA

    Automate data acquisition, visualization, and security effortlessly with WebAccess/SCADA

Asset & Equipment Management
  • DeviceOn

    Easy-to-use interface, you can monitor the health status of each device, take real-time actions, troubleshoot problems.

  • HVAC

    HVAC energy optimization: Monitor, analyze, and optimize HVAC system performance and energy efficiency in real time.

  • PHM (Prognostics and Health Management) HOT

    Machine health and failure risk forecasting for proactive machine management

  • WebAccess/CNC

    CNC Monitoring and Connectivity Platform for Smart Manufacturing

Digital Signage
  • SignageBI

    Digital Signage Analytics and Visualization Platform

  • SignageCMS

    Digital Signage Content Management and Publishing Platform

Manufacturing
  • EdgeHub HOT

    IoT Device Management, a New Advantech Hardware Specification​

  • EdgeView

    Industrial Visualization Tool for SCADA and IoT Applications

  • OEE+ NEW

    Production Performance and OEE Optimization

  • OEEnergy

    Production and Energy Cost Analysis for Manufacturing

  • Ubuntu Pro for Devices

    Ubuntu Pro for Devices is a one-time license to get 10 year LTS security maintenance for the main operating system and additionally 25000+ open-source packages in Ubuntu Main and Universe repository.

  • WebAccess/CNC

    CNC Monitoring and Connectivity Platform for Smart Manufacturing

Energy & Utilities
  • CarbonR

    Carbon Management and Reporting Platform Aligned with ISO 14064 and ISO 14067

  • ECOWatch HOT

    Energy Management Platform for Energy Analysis, EnPI Optimization, and Energy Savings

  • HVAC

    HVAC energy optimization: Monitor, analyze, and optimize HVAC system performance and energy efficiency in real time.

Retail & Hospitality
  • CountingBI

    Comprehensive Retail Store Traffic Analytics Platform

  • SignageBI

    Digital Signage Analytics and Visualization Platform

  • SignageCMS

    Digital Signage Content Management and Publishing Platform

  • VisionSense HOT

    Comprehensive AI-Powered Computer Vision Solution for Facial, People, and Object Analysis.

Healthcare
  • iVideOR Solution

    iVideOR Solutions for video integration in the operating room

  • iWard

    The Frictionless Clinical Communication & Collaboration Platform that helps hospitals coordinate inpatient care, respond faster, and bring critical information together without adding complexity.

Smart City
  • WEDA (WISE-Edge Developer Architecture) NEW

    Empowering scalable edge AI development and intelligent orchestration.

  • Market-specific

    • Intelligent Energy Manangement
  • Generic

    • IoT Edge Device Management (EdgeHub)
    • Industrial IoT Platform and Toolset
    • Display and Vision AI Platform
Overview
Smart Factory
Trend
  • Edge AI
  • Digital O&M
Partners
  • Become a Partner
  • Catalog
Enterprises
  • Membership Program
What's New
  • Events & Webinars
  • News & Knowledge
Learn & Build
  • Training & Certification
  • Learning Hub
  • Documentation
Support Hub
  • Support Hub
  • Security Advisories
Developer Hub
  • Technical Community
  • Overview
  • Contact Us
Regions
  • Asia Pacific

Solutions
Market-specific
  • Intelligent Energy Manangement
Smart Factory
Overview
  • Smart Factory
Smart Factory
Overview
Intelligent Energy Manangement
Overview
Generic
  • IoT Edge Device Management (EdgeHub)
  • Industrial IoT Platform and Toolset
  • Display and Vision AI Platform
IoT Edge Device Management (EdgeHub)
Overview
Industrial IoT Platform and Toolset
Overview
Display and Vision AI Platform
Overview
Products
Featured Products
View All
Featured Products
  • ECOWatch
    HOT
  • EdgeHub
    HOT
  • IoTSuite
    HOT
  • OEE+
    NEW
  • PHM (Prognostics and Health Management)
    HOT
  • VisionSense
    HOT
  • WEDA (WISE-Edge Developer Architecture)
    NEW
ECOWatch
View All
EdgeHub
View All
IoTSuite
View All
OEE+
View All
PHM (Prognostics and Health Management)
View All
VisionSense
View All
WEDA (WISE-Edge Developer Architecture)
View All
Free Trial
View All
Free Trial
  • EdgeHub
    HOT
  • WEDA (WISE-Edge Developer Architecture)
    NEW
EdgeHub
View All
WEDA (WISE-Edge Developer Architecture)
View All
APIs
View All
APIs
  • DataInsight
  • WEDA (WISE-Edge Developer Architecture)
    NEW
DataInsight
View All
WEDA (WISE-Edge Developer Architecture)
View All
Developer Tools
View All
IoT Data Platform
  • IoTSuite
    HOT
  • Ubuntu Pro for Devices
IoTSuite
View All
Ubuntu Pro for Devices
View All
Developement Framework
  • WEDA (WISE-Edge Developer Architecture)
    NEW
WEDA (WISE-Edge Developer Architecture)
View All
Data Management & Analysis
View All
Data Management & Analysis
  • CarbonR
  • CountingBI
  • DataInsight
  • ECOWatch
    HOT
  • EdgeHub
    HOT
  • EdgeLink
  • IoT Edge
  • IoTSuite
    HOT
  • OEE+
    NEW
  • OEEnergy
  • SignageBI
  • WebAccess/SCADA
CarbonR
View All
CountingBI
View All
DataInsight
View All
ECOWatch
View All
EdgeHub
View All
EdgeLink
View All
IoT Edge
View All
IoTSuite
View All
OEE+
View All
OEEnergy
View All
SignageBI
View All
WebAccess/SCADA
View All
Artificial Intelligence
View All
Agentic AI
  • DataInsight
  • PHM (Prognostics and Health Management)
    HOT
  • WEDA (WISE-Edge Developer Architecture)
    NEW
DataInsight
View All
PHM (Prognostics and Health Management)
View All
WEDA (WISE-Edge Developer Architecture)
View All
Vision AI
  • CountingBI
  • iVideOR Solution
  • VisionSense
    HOT
CountingBI
View All
iVideOR Solution
View All
VisionSense
View All
ESG & Sustainability
View All
ESG & Sustainability
  • CarbonR
  • ECOWatch
    HOT
  • HVAC
CarbonR
View All
ECOWatch
View All
HVAC
View All
Factory Modernization
View All
Digital Twin
  • IoTSuite
    HOT
IoTSuite
View All
Operations & Management
  • DeviceOn
  • EdgeView
  • IoT Edge
  • OEE+
    NEW
  • PHM (Prognostics and Health Management)
    HOT
  • VisionSense
    HOT
  • WebAccess/CNC
  • WebAccess/SCADA
DeviceOn
View All
EdgeView
View All
IoT Edge
View All
OEE+
View All
PHM (Prognostics and Health Management)
View All
VisionSense
View All
WebAccess/CNC
View All
WebAccess/SCADA
View All
Device & Remote Management
View All
Device & Remote Management
  • DeviceOn
  • EdgeHub
    HOT
  • EdgeLink
  • IoT Edge
  • iWard
  • Ubuntu Pro for Devices
  • WebAccess/SCADA
DeviceOn
View All
EdgeHub
View All
EdgeLink
View All
IoT Edge
View All
iWard
View All
Ubuntu Pro for Devices
View All
WebAccess/SCADA
View All
Asset & Equipment Management
View All
Asset & Equipment Management
  • DeviceOn
  • HVAC
  • PHM (Prognostics and Health Management)
    HOT
  • WebAccess/CNC
DeviceOn
View All
HVAC
View All
PHM (Prognostics and Health Management)
View All
WebAccess/CNC
View All
Digital Signage
View All
Digital Signage
  • SignageBI
  • SignageCMS
SignageBI
View All
SignageCMS
View All
Industries
View All
Manufacturing
  • EdgeHub
    HOT
  • EdgeView
  • OEE+
    NEW
  • OEEnergy
  • Ubuntu Pro for Devices
  • WebAccess/CNC
EdgeHub
View All
EdgeView
View All
OEE+
View All
OEEnergy
View All
Ubuntu Pro for Devices
View All
WebAccess/CNC
View All
Energy & Utilities
  • CarbonR
  • ECOWatch
    HOT
  • HVAC
CarbonR
View All
ECOWatch
View All
HVAC
View All
Retail & Hospitality
  • CountingBI
  • SignageBI
  • SignageCMS
  • VisionSense
    HOT
CountingBI
View All
SignageBI
View All
SignageCMS
View All
VisionSense
View All
Healthcare
  • iVideOR Solution
  • iWard
iVideOR Solution
View All
iWard
View All
Smart City
  • WEDA (WISE-Edge Developer Architecture)
    NEW
WEDA (WISE-Edge Developer Architecture)
View All
Resources
Connect
What's New
  • Events & Webinars
  • News & Knowledge
Events & Webinars
View All
News & Knowledge
View All
Learn & Build
  • Training & Certification
  • Learning Hub
  • Documentation
Training & Certification
View All
Learning Hub
View All
Documentation
View All
Support
Support Hub
  • Support Hub
  • Security Advisories
Support Hub
View All
Security Advisories
View All
Developer Hub
  • Technical Community
Technical Community
View All
Topics
Featured
Trend
  • Edge AI
  • Digital O&M
Edge AI
View All
Digital O&M
View All
Ecosystem
Growth
Partners
  • Become a Partner
  • Catalog
Become a Partner
View All
Catalog
View All
Enterprises
  • Membership Program
Membership Program
View All